Established by Rita McWilliams in 1985, Audiology Associates is one of the most respected hearing healthcare providers in the Northstate.

 

Our passion is helping people like you—people who are interested in staying connected and getting the most out of life. Our satisfaction comes from the joy our patients feel when they are hearing more clearly, able to once again connect with friends, family, and the world around them.

 
 

The Providers

Millions of Americans suffer from various degrees of hearing loss.  At Audiology Associates, we are committed to providing exceptional hearing healthcare by reconnecting people with their loved ones and community through superior customer service and expertise.

 
 Rita McWilliams Doctor of Audiology, Owner of Audiology Associates of Redding

Rita McWilliams
Doctor of Audiology, Owner

 Kirsten McWilliams, Docotor of Audiology, Audiology Associates of Redding

Kirsten McWilliams
Doctor of Audiology

 Rachel Ricks, Hearing Instrument Specialist, Audiology Associates of Redding

Rachel Ricks
Hearing Instrument Specialist

rita mcwilliams, au.d.

Dr. Rita McWilliams is a board certified and licensed audiologist. She holds her Doctoral Degree in Audiology from Arizona School of Health Sciences. Rita also holds her certificate of clinical competence from the American Speech-Language-Hearing Association as well as her B.A. in Speech and Hearing and her M.A. in Audiology. Dr. McWilliams has worked with various professionals from Ear, Nose, and Throat physicians to private practices in Eureka, Auburn, and Redding California before opening her private practice in 1985. Dr. McWilliams is specialized in aural rehabilitation, tinnitus management, and many other ear and hearing loss issues. Her patients describe her as well-informed, warm, caring, and a compassionate person who truly cares about their hearing health. Outside of her private practice, Rita enjoys gardening, traveling, and spending time with her parents and daughters.

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Rita McWilliams, age 27

During fellowship year of graduate program

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Kirsten McWilliams, age 30

During fellowship year of graduate program

Kirsten mcwilliams, au.d.

Kirsten McWilliams is Rita and Ron’s oldest daughter. Kirsten received her B.S. in Psychology from UC Davis and worked as a hearing aid dispenser for four years in the clinic with her mom. After being raised in the family business, Kirsten decided to follow her mother’s footsteps and pursue her Doctorate in Audiology. She graduated top-of-her-class from University of the Pacific in San Francisco’s doctorate program in 2018. During her graduate work, she developed superior skills and knowledge with internship rotations at Stanford, Kaiser, and a private ENT practice.  She spent her fellowship year at UC Davis Medical Center in Sacramento where she gained experience in pediatric audiology, cochlear implants, vestibular evaluations, and diagnostic audiology.  Kirsten is known for her kind demeanor and happy smile.  She enjoys spending time with her family, being outdoors, and traveling.

 Rachel Ricks, Hearing Aid Dispenser

rachel ricks, hearing aid dispenser

Rachel is the office hearing aid dispenser, specializing in hearing aid technology as well as Bluetooth connections. Rachel also oversees routine hearing aid maintenance and troubleshooting. She joined Audiology Associates in 2010 and has since become part of the family. Rachel enjoys spending time with her family and pets, traveling, cooking, and playing the piano.

 

Our Team

 
 Morgan Simko

Morgan Simko

Accounts Receivable

Morgan is Rita and Ron’s youngest daughter. Although she also grew up with the business she decided to study a different field, and received her B.A. in Design from UC Davis. Morgan oversees accounts receivable and insurance billing.  In her personal time, Morgan enjoys cooking with Kirsten and spending time with her pets.

 Jamie Samuel

Jamie samuel

Patient Care Coordinator

Jamie  is our Patient Care Coordinator. She  grew up in Tampa, FL and  moved to Redding in 2015. She received her B.A. in  Communication Sciences and Disorders from the University of South Florida in 2008. In her free time, she enjoys spending time with her daughter, hiking, weightlifting and going to the movies. 

 Peach, office mascot, dog

Peach

Office Mascot

Peach is Morgan’s 8 year old Cavalier King Charles Spaniel who provides office support by greeting the patients, receiving belly rubs, and napping. Feel free to say hi to Peach when you stop in!

Reason #1

Compassion for your hearing ability is our number one priority.

 

Reason #2

Unparalleled customer service.  We are committed to total patient satisfaction and will settle for nothing less. 

 

Reason #3

Decades of experience and education in the field, so our patients receive the best possible treatment and care.

 

Our state-of-the-art facility is equipped with the latest advancements in audiologic testing. 

Reason #4

 

We all love what we do!  We have a passion for serving others and helping our patients improve their quality of life. 

Reason #5

 

Evidence-Based-Practices are the basis of our clinic protocols.  We firmly believe in staying current with the latest research in Audiology to better serve our patients. 

Reason #6

 

We perform the most comprehensive audiologic and tinnitus testing, so that we can fully understand your unique situation. 

Reason #7

 

A visit to our office will be a memorable one, as we have created a unique and comfortable environment so we can focus on what's really important.  You.

Reason #8

 

We love to spoil our patients!  Come by and enjoy some coffee and cookies or work on our office puzzle. 

Reason #9

 

We have a puppy!  Who doesn't love our office mascot, Peach, the King Charles Spaniel?  Peach may be hard of hearing, but she still loves life! 

Reason #10

Insurances we accept

Private Insurance

Our office is in network with most major private insurance companies such as Anthem Blue Cross, Blue Shield of California, and Medicare supplements.  We offer the courtesy of billing your private insurance for covered services rendered in our office by our providers.  

Did you know? Some private and employer insurance plans have specific benefits for hearing aids.  If you are interested in finding out of your plan includes this specific coverage, let our accounts receivable know. 


Medicaid and Medicare  Insurance

Our office is in network with California Medicaid (Medi-Cal), as well as Shasta County's Partnership HealthPlan of California.  Our providers are also in network with Medicare.  Upon following the mandated guidelines set forth by these insurances, we offer the courtesy of billing these insurances for covered services rendered in our office.  Medicaid and Partnership HealthPlan require specific corresponding information with your Primary Care Physician, so check with our office to find out what you need to be seen.

Did you know?  Medicaid (Medi-Cal) and Partnership HealthPlan offer hearing aids as a covered benefit for patients who are hearing aid candidates.  Upon testing your hearing, we can let you know if you are a candidate for this benefit.  Unfortunately, Medicare does not extend benefits for hearing aids at this time.


No Insurance

Our office is open to all patients, including those with no current insurance coverage.  We offer competitive prices for diagnostic testing and hearing devices.  If you would like quotes on costs for services, call our front desk.  

Did you know? Our office accepts all major credit cards as well as Care Credit, which is a healthcare specific financing.  To learn more about Care Credit, visit their website at www.carecredit.com