Meet the Team

Helping You & Your Neighbors Hear Better in Redding, CA

Our passion is helping smart people like you—people who are interested in staying connected and getting the most out of life—rediscover hearing. Our satisfaction comes from the joy our patients feel when they are hearing clearer, able to once again connect with friends, family, and the world around them.

We provide a full range of diagnostic and preventative hearing services, including hearing aid screening, evaluations, hearing aids, and rehabilitative and preventative counseling. You’ll be working with our highly trained staff to couple the latest in hearing aid technology with the best fit for your hearing needs.

Audiology Associates of Redding has helped thousands of people in the Redding area improve their hearing. Chances are we’ve helped your friends and neighbors, and we’re sure that we can help you, too.

“We LOVE Rita. She has been my son’s audiologist since he was about 7 years old (he’s now 13.5). We have been given the utmost care and attention at every visit.”

Gretchen W., patient

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Call us today to cut through the confusion about hearing loss and hearing aids.

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About Us

Dr. Rita McWilliams, Au.D., CCC-A

Dr. Rita McWilliams is a board certified and licensed audiologist. She holds her Doctoral Degree in Audiology from Arizona School of Health Sciences. Rita also holds her certificate of clinical competence from the American Speech-Language-Hearing Association as well as her B.A. in Speech and Hearing and her M.A. in Audiology. Dr. McWilliams has worked with various professionals from Ear, Nose, and Throat physicians to private practices in Eureka, Auburn, and Redding California before opening her private practice in 1985. Dr. McWilliams is specialized in aural rehabilitation, tinnitus management, and many other ear and hearing loss issues. Her patients describe her as well-informed, warm, caring, and a compassionate person who truly cares about their hearing health. Outside of her private practice, Rita enjoys gardening, traveling, and spending time with her parents and daughters.

About Us

Kirsten McWilliams, Student Doctor of Audiology 

Kirsten McWilliams is Rita and Ron’s oldest daughter. Kirsten holds her B.S. in Psychology from UC Davis as well as being a board licensed Hearing Instrument Specialist. After growing up in the business Kirsten has decided to follow her mother’s footsteps and pursue her Doctorate in Audiology. She is currently attending University of the Pacific in San Francisco’s doctorate program and will be graduated in 2018. Kirsten is known for her kind demeanor and happy smile. Kirsten enjoys spending time outdoors, visiting the sites of San Francisco, and scrapbooking.

About Us

Ron Madewell, Accounting

Ron is Rita’s husband who oversees the business’ bookkeeping. Ron is retired from 37 years with the US Forest. Outside of the office Ron enjoys sailing, hunting, and traveling with Rita.

About Us

Rachel Ricks, Hearing Aid Dispenser

Rachel is the office hearing aid dispenser, specializing in hearing aid technology as well as Bluetooth connections. Rachel also oversees routine hearing aid maintenance and troubleshooting. Rachel keeps busy spending time with her pets, cooking, and traveling with her family.

About Us

Morgan Simko, Audiology Aide

Morgan is Rita and Ron’s youngest daughter. Although she also grew up with the business she decided to study a different field, and received her B.A. in Design from UC Davis. Morgan oversees accounts receivable and provides audiology support to Rita and Rachel. In her personal time, Morgan enjoys running, cooking, and spending time with her pets.

About Us

Peach, Office Mascot

Peach is Morgan’s 5 year old Cavalier King Charles Spaniel who provides office support by greeting the patients, receiving belly rubs, and napping. Feel free to say hi to Peach when you stop in!


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