Established by Rita McWilliams in 1985, Audiology Associates is one of the most respected hearing health care providers in the area.


Our passion is helping people like you — people who are interested in staying connected and getting the most out of life. Our satisfaction comes from the joy our patients feel when they are hearing more clearly, and able to once again connect with friends, family, and the world around them.


Our Team



The Providers

Millions of Americans suffer from various degrees of hearing loss. At Audiology Associates, we are committed to providing exceptional hearing health care by reconnecting people with their loved ones and community through superior customer service and expertise.


Rita McWilliams, audiologist

Rita McWilliams

Doctor of Audiology, Owner

Kirsten McWilliams, audiologist

Kirsten McWilliams

Doctor of Audiology

Rachel Ricks, Hearing Aid Specialist

Rachel Ricks

Hearing Instrument Specialist


Dr. Rita McWilliams is a board certified and licensed audiologist. She holds her Doctoral Degree in Audiology from Arizona School of Health Sciences. Rita also holds her certificate of clinical competence from the American Speech-Language-Hearing Association as well as her B.A. in Speech and Hearing and her M.A. in Audiology. Dr. McWilliams has worked with various professionals from Ear, Nose, and Throat physicians to private practices in Eureka, Auburn, and Redding California before opening her private practice in 1985. Dr. McWilliams is specialized in aural rehabilitation, tinnitus management, and many other ear and hearing loss issues. Her patients describe her as well-informed, warm, caring, and a compassionate person who truly cares about their hearing health. Outside of her private practice, Rita enjoys gardening, traveling, and spending time with her parents and daughters.


Dr. Kirsten McWilliams is Rita’s oldest daughter and grew up working in her mother’s practice. Even when she was 5 days old, she was already in the office meeting new patients. Kirsten received her B.S. in Psychology from UC Davis and worked as a Hearing Aid Dispenser for four years in the clinic with her mom. She quickly fell in love with Audiology and decided to follow her mother’s footsteps and pursue her Doctorate in Audiology. She graduated top-of-her-class from University of the Pacific in San Francisco’s doctorate program in 2018. During her graduate work, she developed superior skills and knowledge with internship rotations at Stanford, Kaiser, and a private ENT practice. She spent her fellowship year at UC Davis Medical Center in Sacramento where she gained experience in pediatric audiology, cochlear implants, vestibular evaluations, and diagnostic audiology. In her spare time, Kirsten volunteers as a Board of Directors member for the California Academy of Audiology, as a Northern California board representative and Legislative Liaison.


Rachel has been a part of the Audiology Associates family for over 9 years. After working in positions at the front desk and billing, she has always gravitated to helping our patients hear to the best of their ability. A few years ago she became a California Licenses Hearing Instrument Specialist and is now seeing patients full-time. Rachel also oversees routine hearing aid maintenance and troubleshooting bluetooth and wireless connectivity. Rachel enjoys spending time with her family and pets, traveling, cooking, and playing the piano. She also helps coordinate the office social functions which is why you will often find the team at local Monday night trivia competitions.

Our Team



Accounts Receivable

Morgan is Rita and Ron’s youngest daughter. Although she also grew up with the business she decided to study a different field, and received her B.A. in Design from UC Davis. Morgan oversees accounts receivable and insurance billing. In her personal time, Morgan enjoys cooking, working on her Masters degree online, and spending time with her pets.



Patient Care Coordinator/Manager

Tanner joined the Audiology Associates team in 2018. He is the office Patient Care Coordinator and Manager. He is the first smiling face our patients see when they walk through our doors. Tanner oversees all aspects of each patient’s experience in the office from start to finish. In his personal time, Tanner spends time enjoying our lakes and enjoys growing his own food.



Office Mascot

Peach is Morgan’s 8 year old Cavalier King Charles Spaniel who provides office support by greeting the patients, receiving belly rubs, and napping. Peach lost her hearing entirely when she was 3 years old, which makes her feel right at home in the office! While Peach spends most of her time napping, feel free to say hi to her when you stop in!


Reason #1

Compassion for your hearing ability is our number one priority.

Reason #2

Unparalleled customer service. We are committed to total patient satisfaction and will settle for nothing less.

Reason #3

Decades of experience and education in the field, so our patients receive the best possible treatment and care.

Reason #4

Our state-of-the-art facility is equipped with the latest advancements in audiologic testing.

Reason #5

We all love what we do! We have a passion for serving others and helping our patients improve their quality of life.

Reason #6

Evidence-Based-Practices are the basis of our clinic protocols. We firmly believe in staying current with the latest research in Audiology to better serve our patients.

Reason #7

We perform the most comprehensive audiologic and tinnitus testing, so that we can fully understand your unique situation.

Reason #8

A visit to our office will be a memorable one, as we have created a unique and comfortable environment so we can focus on what’s really important. You.

Reason #9

We love to spoil our patients! Come by and enjoy some coffee and cookies or work on our office puzzle.

Reason #10

We have a puppy! Who doesn’t love our office mascot, Peach, the King Charles Spaniel? Peach may be hard of hearing, but she still loves life!

Generations of Experience

Audiology and helping others. Two things that run in the McWilliams family. We are proud to serve our community for many generations to come!

Rita McWilliams

Rita McWilliams at Age 27

During fellowship year of graduate program.

Kirsten McWilliams

Kirsten McWilliams at Age 30

During fellowship year of graduate program.

Insurances we accept

Private Insurance

Our office is in network with most major private insurance companies such as Anthem, Blue Cross Blue Shield of California, and Medicare supplements. We offer the courtesy of billing your private insurance for covered services rendered in our office by our providers.

Did you know? Some private and employer insurance plans have specific benefits for hearing aids. If you are interested in finding out of your plan includes this specific coverage, let our accounts receivable know.

Medicare Insurance

Our office is in-network with Shasta County’s Partnership HealthPlan of California. Our providers are also in-network with Medicare. Upon following the mandated guidelines set forth by these insurances, we offer the courtesy of billing these insurances for covered services rendered in our office. Medicaid and Partnership HealthPlan require specific corresponding information with your primary care physician, so check with our office to find out what you need to be seen.

No Insurance

Our office is open to all patients, including those with no current insurance coverage.  We offer competitive prices for diagnostic testing and hearing devices.  If you would like quotes on costs for services, call our front desk.

Did you know? Our office accepts all major credit cards as well as Care Credit, which is a health care specific financing.  To learn more about Care Credit, visit their website at www.carecredit.com