Established by Rita McWilliams in 1985, Audiology Associates is one of the most respected hearing health care providers in the area.


Our passion is helping people like you — people who are interested in staying connected and getting the most out of life. Our satisfaction comes from the joy our patients feel when they are hearing more clearly, and able to once again connect with friends, family, and the world around them.


Our Team



The Providers

Millions of Americans suffer from various degrees of hearing loss. At Audiology Associates, we are committed to providing exceptional hearing health care by reconnecting people with their loved ones and community through superior customer service and expertise.


Rita McWilliams, audiologist in Redding, CA

Rita McWilliams

Doctor of Audiology, Owner

Dr. Brenna Peters, Doctor of Audiology

Brenna Peters, Au.D.

Dispensing Audiologist


Dr. Rita McWilliams is a board-certified and licensed audiologist. She holds her Doctoral Degree in Audiology from Arizona School of Health Sciences. Rita also holds her certificate of clinical competence from the American Speech-Language-Hearing Association as well as her B.A. in Speech and Hearing and her M.A. in Audiology. Dr. McWilliams has worked with various professionals from Ear, Nose, and Throat physicians to private practices in Eureka, Auburn, and Redding California before opening her private practice in 1985. Dr. McWilliams is specialized in aural rehabilitation, tinnitus management, and many other ear and hearing loss issues. Her patients describe her as well-informed, warm, caring, and a compassionate person who truly cares about their hearing health. Outside of her private practice, Rita enjoys gardening, traveling, and spending time with her parents and daughters.


Dr. Brenna Peters is a clinical audiologist with specialized training in hearing conservation, tinnitus, and animal audiology. She obtained her doctorate in audiology (Au.D.) degree from the University of Northern Colorado in 2018 and received her bachelor’s in audiology and speech-language sciences in 2014. Her initial career plan was to become a speech-language pathologist as someone close to her struggled with speech processing, but then ended up pursuing audiology as she loved the coursework. Since graduating in 2018, Dr. Peters has worked at several ear, nose, and throat (ENT) practices — most recently in Portland, Oregon, prior to moving home to Redding to practice within her community. She is passionate about delivering research-based, patient-centered information. Her goal is to have patients leave the office feeling comfortable with taking control of their hearing health care. Outside of work, you will find Dr. Peters enjoying the outdoors alongside her husband and their golden retriever.

Our Team



Billing Manager

Morgan is Rita and Ron’s youngest daughter. Although she also grew up with the business she decided to study a different field, and received her B.A. in Design from UC Davis. Morgan oversees accounts receivable and insurance billing. In her personal time, Morgan enjoys cooking, working on her Masters degree online, and spending time with her pets.



Office Mascot

Peach is Morgan’s 8 year old Cavalier King Charles Spaniel who provides office support by greeting the patients, receiving belly rubs, and napping. Peach lost her hearing entirely when she was 3 years old, which makes her feel right at home in the office! While Peach spends most of her time napping, feel free to say hi to her when you stop in!


Reason #1

Compassion for your hearing ability is our number one priority.

Reason #2

Unparalleled customer service. We are committed to total patient satisfaction and will settle for nothing less.

Reason #3

Decades of experience and education in the field, so our patients receive the best possible treatment and care.

Reason #4

Our state-of-the-art facility is equipped with the latest advancements in audiologic testing.

Reason #5

We all love what we do! We have a passion for serving others and helping our patients improve their quality of life.

Reason #6

Evidence-Based-Practices are the basis of our clinic protocols. We firmly believe in staying current with the latest research in Audiology to better serve our patients.

Reason #7

We perform the most comprehensive audiologic and tinnitus testing, so that we can fully understand your unique situation.

Reason #8

A visit to our office will be a memorable one, as we have created a unique and comfortable environment so we can focus on what’s really important. You.

Reason #9

We love to spoil our patients! Come by and enjoy some coffee and cookies or work on our office puzzle.

Reason #10

We have a puppy! Who doesn’t love our office mascot, Peach, the King Charles Spaniel? Peach may be hard of hearing, but she still loves life!

Generations of Experience

Audiology and helping others. Two things that run in the McWilliams family. We are proud to serve our community for many generations to come!

Rita McWilliams

Rita McWilliams at Age 27

During fellowship year of graduate program.

Kirsten McWilliams

Kirsten McWilliams at Age 30

During fellowship year of graduate program.

Insurances we accept

Private Insurance

Our office is in network with most major private insurance companies such as Anthem, Blue Cross Blue Shield of California, and Medicare supplements. We offer the courtesy of billing your private insurance for covered services rendered in our office by our providers.

Did you know? Some private and employer insurance plans have specific benefits for hearing aids. If you are interested in finding out of your plan includes this specific coverage, let our accounts receivable know.

Medicare Insurance

Our providers are in-network with Medicare. Upon following the mandated guidelines set forth by these insurances, we offer the courtesy of billing these insurances for covered services rendered in our office.

No Insurance

Our office is open to all patients, including those with no current insurance coverage.  We offer competitive prices for diagnostic testing and hearing devices.  If you would like quotes on costs for services, call our front desk.

Did you know? Our office accepts all major credit cards as well as Care Credit, which is a health care specific financing.  To learn more about Care Credit, visit their website at www.carecredit.com